From a spark of ingenuity, on a seemingly ordinary January day in 1987, a powerhouse in apparel manufacturing was born. This home-grown conglomerate, built on the foundation laid by Mahesh Amalean, a true industry pioneer, and his brothers Sharad and Ajay, illustrates the transformative potential of design, innovation, and visionary thinking. Today, MAS has grown into a two billion dollar entity, pushing the boundaries of manufacturing and innovation to earn international acclaim.
Fuelled by a desire to create value and forge mutually beneficial partnerships with customers who share our values, MAS pursues continuous exploration in innovation, technology, and sustainable solutions. Our dedication has translated into a worldwide integrated supply chain that grows with each new venture. Headquartered in Sri Lanka, MAS has become a global force, employing over 100,000 individuals across 15 countries, including India, Bangladesh, Hong Kong, Vietnam, Indonesia, Sri Lanka, Haiti, Singapore, China, Jordan, Canada, UK, the USA, Kenya and the Dominican Republic. Our expansive supply chain encompasses over 50 state-of-the-art manufacturing facilities in ten nations, alongside strategically located design houses in five countries. MAS also fosters an ecosystem that expands our worldwide reach beyond apparel manufacturing, encompassing industrial parks, innovative brands, and logistics and warehousing solutions.
We are not just apparel manufacturers; we are a hub for innovation, crafting solutions to real-world challenges faced by people with diverse needs. With a focus on sustainability and continuous improvement, MAS has become one of the largest apparel manufacturers supplying the world’s best-loved brands.
From Nike, PVH, lululemon and Victoria’s Secret, to Calvin Klein, Gap, Patagonia, Marks and Spencer, and many more; we partner with a range of companies, from global leaders to innovative startups, who are at the forefront of fashion, technology, and sustainability. We also founded our own market-leading brands, including Become and GT Nexus, which are making waves on the international stage.
MAS’s apparel manufacturing prowess spans ten distinct divisions: Intimates, Leisure and Athleisure, Training and Performance, Swimwear, FemTech, Wearable Technology, Adaptive Apparel, and Shapewear.
Intimates
Training and Performance
FemTech (Femography)
Adaptive Apparel (Lable by MAS)
Leisure and Athleisure
Swimwear
Wearable Technology (Softmatter)
Shapewear
Going beyond individual divisions, we are constantly working to evolve and expand our supply chain, with production capabilities – from fabric to printing, elastics to lace, and even the most intricate embellishments. It is a comprehensive approach that is achieved through acquisitions and strategic partnerships with industry leaders like Stretchline, Prym Intimates, Textprint, and Trischel.
2023 marked a significant step forward for MAS Holdings’ Sri Lankan operations with the acquisition of a leading fabric knitting and finishing facility. Now proudly rechristened TEXO (Pvt.) Ltd., it sits in the Thulhiriya Industrial Park. TEXO is a cotton fabric processing mill and a strategic cornerstone that strengthens our local presence; where we already source 50% of our raw materials. This acquisition expands our dyeing, finishing, and printing capabilities, further contributing to our vertically integrated supply chain and allowing us to source and process materials with even greater efficiency and sustainability.
Twinery, the innovation arm of MAS, is dedicated to creating the technology platforms of the future for our core business, while identifying and incubating the next adjacent businesses for the Group. Our initiatives extend beyond traditional manufacturing, focusing on extending the life cycle of garments post-consumer use, thereby driving the apparel industry towards a more circular and sustainable ecosystem.
Through Twinery’s groundbreaking work, MAS has emerged as a global leader in integrating electronics into apparel. Twinery has also developed apparel-based Fem Tech solutions that cater to women’s needs throughout all stages of their lives. Both of these are established, fully-fledged adjacencies within MAS which were born out of Twinery.
Twinery’s commitment to innovation and excellence has been recognised globally; including honours from ISPO, CES, and Clarivate. Most notably, Twinery was recently named one of Fast Company’s Best Workplaces for Innovators. This recognition is a testament to the pioneering work and collaborative culture that exists at Twinery.
Born from a visionary seed over 35 years ago, MAS has redefined what it means to be an apparel manufacturer. From the very beginning of our journey, we have consistently embodied a commitment to ethical practices and building best-in-class workplaces. Our greatest strength lies in the collective capability of our MAS family. In partnership with our people, we strive to empower our local communities, enrich our natural environment and contribute to the development of our nation.
With sustainability at our core, we have aligned our strategy with the UN’s Sustainable Development Goals (SDGs) and the 10 Principles of the United Nations Global Compact (UNGC). This focus steers our pursuit of both profitable and sustainable business growth, as we champion long-term positive change across our industry, for our customers, our people, and the planet.
We uphold the highest standards for corporate governance and responsible business. Our robust governance framework and ethical value-based commitment form an essential pathway to creating long-term value for our stakeholders.
We believe that being a global force for good goes beyond statutory control mechanisms and compliance-based adherence to laws and regulations. This is why, at MAS, it is imperative that everything we do creates value for our stakeholders, and is good for our environment, society, and employees. This is the core of our Plan for Change, a long-term commitment to change products, lives and our planet for good.
Our core value system, MAS DNA, is inherited from our founders who have built and nurtured MAS. It serves as a guiding compass that incorporates our corporate values, aligns with our commitment to ethical and responsible business conduct, and drives our ambition to create a workplace that is safe and empowering for our diverse workforce.
MAS’ Code of Conduct, corporate policies, and system of core values, applies to all employees – from our Directors to our operational teams. They outline standards we uphold, processes to follow, and targets we aspire to. Our policies, vision, mission, and values are detailed, at length, on our corporate website.
The section on Lives Changed for Good – World-class Workplaces , details our grievance redress and remediation processes, and the channels and mechanisms in place for stakeholders to raise concerns. It also describes how the MAS DNA goes beyond a code of conduct, to create a culture of ethical behaviour, responsibility, and trust.
MAS’ remarkable journey of over three decades, to become the largest apparel and textile manufacturer in South Asia, is testament to the vision and direction of our leadership. They are believers in putting people first, seeking adaptability in a changing world, creating opportunity despite adversity, and embracing change with courage.
Our founders are Mahesh, Ajay, and Sharad Amalean, whose commitment and values are at the very core of what MAS is today.
The MAS Holdings Board serves as the driving force behind the Company’s mission to create positive change. This esteemed group brings together a wealth of diverse experience, visionary leadership and strong governance expertise. Composed of Mahesh Amalean, Sharad Amalean, Eliyas Poleg, Gail Klintworth and Thomas Zimmerhaeckel, the Board plays a critical role in shaping the future of MAS. Their leadership embodies the values upon which MAS was founded, ensuring these principles continue to guide our people, culture, and overall impact.
The MAS Capital Board is a dynamic group of 10 operations leaders (including the Group CEO), which brings together senior leadership within the Group, and plays a pivotal role in guiding our success. Their focus leverages well-honed skills and insights to champion bold initiatives and unlock opportunities for MAS and our customers. By building capabilities across the spectrum, this Board empowers our changemakers and fuels a culture of continuous innovation.
Together, the MAS Holdings Board and the MAS Capital Board form the backbone of our governance structure. Through their leadership and engagement with operations, these governing bodies ensure MAS stays on a clear path to shaping a positive and sustainable future. Further details of our Directors are available on the corporate website.
Staying true to our corporate purpose to be changemakers, we are committed to outstanding corporate governance and value driven behaviour. It is our foundation for building an ethical work culture, long-term sustainable value, effective control mechanisms, and compliance with laws and regulations. Our core value system, the MAS DNA, is inherited from our founder members who have built and nurtured this Organisation and are the force that drive our Code of Conduct.
Our sincerity in exemplary governance is reflected across our leadership, starting from our apex governing body, the MAS Holdings Board. The Board works collaboratively and in consultation with the Apparel and Innovations Boards and Management to develop long-term strategies aligned distinctly with the Organisation’s Purpose, Vision, Mission and Values. Strong oversight is exercised by the Board to drive meticulous execution and operational excellence.
At MAS, it is imperative that everything we do as an organisation to create value for our stakeholders, is aligned with what is good for our environment, our society, and our employees. This is the core of MAS’ Plan for Change, a long-term commitment to our planet, people, and products.
Through a structured and systematic approach, our Audit Committee guides the Board and Management by providing independent and objective advice on the adequacy of the Organisation’s processes for:
In addition to the MAS Holdings and MAS Capital Director Boards, each legal entity has their own Board that provides leadership and drives operational and strategic decision-making relevant to that entity and division. The governance framework systematically delegates and cascades management and oversight of operations to a number of functions and divisions at Group, Strategic Business Unit (SBU), and facility-level. These functions are supported by a well-defined and routinely reviewed policy framework that addresses MAS’ material risks and impacts. Together with processes in place for sustainability governance, which propel our Plan for Change (as described on Our Plan for Change page), this constitutes a comprehensive framework of people and processes that shape our impact on the wider economy, environment, and community.
MAS takes a proactive approach to risk management using a comprehensive Enterprise Risk Management structure, which is based on the COSO framework. Our framework acts as our roadmap for identifying, prioritising, and effectively managing risks across the entire Organisation. It seamlessly aligns with our organisational structure, with specifically classified risk domains and clear risk assessment criteria that ensures consistent application across all risk types.
Beyond identification and assessment, the framework extends to risk oversight and reporting. This comprehensive approach is further strengthened by clear lines of oversight within our governance structures, setting the tone for a risk-aware organisation.
Our core values, embodied in the MAS DNA, inspire a culture of risk awareness and responsible decision-making, which is key to effective risk management. Enterprise Risk Management is seamlessly integrated throughout our strategic planning process. Business objectives, taken from our overall strategy, form the basis for identifying, assessing, and addressing any potential obstacles to our success.
